Questions to ask while understanding the patient funnel
A key element of Pharma strategy is understanding who is your core audience you are targeting what is the universe of this patient pool universe that your product appeals to. Usefulness: Is the patient pool relevant enough? Are there enough patients seeking treatment? What is the leakage in each step of the diagnosis funnel? Key questions to ask: When does a symptom become bothersome enough to turn to a doctor? Does the patient turn to a doctor in the first instance or after a certain point? What is the adherence level of the patient? What causes a patient to fall off treatment? Is the molecule choice dependent on the HCP or the chemist? Is there a critical symptom or issue that affects the patients Quality of Life (QOL) that we can provide a solution for? Is there some part of the treatment management in the entire ecosystem that we can take over that can help us build better connection with the HCP or the patient and solve a real issue?