Asking the right questions: Brand Evaluation Edition

This is meant to be a repository for all the questions that need to be asked while evaluating a brand

1. How does the patient present the symptom?
2. What is the broader level awareness that can be driven?
3. What is the top OTX and Rx seller doing?
4. What are the conditions that are featuring in the prescription alongside your diagnosis?
5. What is the %age of doctors in a particular speciality that prescribe a particular brand and how much business is contributed from that speciality out of your total - this is to understand what is the potential ROI and where efforts should be directed
6. Where is the market - OTC or Rx - how are players approaching the HCP or patient differently in each?
7.