Questions to ask while understanding the patient funnel

 A key element of Pharma strategy is understanding who is your core audience you are targeting what is the universe of this patient pool universe that your product appeals to.

Usefulness:

• Is the patient pool relevant enough?
• Are there enough patients seeking treatment?
• What is the leakage in each step of the diagnosis funnel?

Key questions to ask:

• When does a symptom become bothersome enough to turn to a doctor?
• Does the patient turn to a doctor in the first instance or after a certain point?
• What is the adherence level of the patient?
• What causes a patient to fall off treatment?
• Is the molecule choice dependent on the HCP or the chemist?
• Is there a critical symptom or issue that affects the patients Quality of Life (QOL) that we can provide a solution for?
• Is there some part of the treatment management in the entire ecosystem that we can take over that can help us build better connection with the HCP or the patient and solve a real issue?

Asking the right questions: Brand Evaluation Edition

This is meant to be a repository for all the questions that need to be asked while evaluating a brand

1. How does the patient present the symptom?
2. What is the broader level awareness that can be driven?
3. What is the top OTX and Rx seller doing?
4. What are the conditions that are featuring in the prescription alongside your diagnosis?
5. What is the %age of doctors in a particular speciality that prescribe a particular brand and how much business is contributed from that speciality out of your total - this is to understand what is the potential ROI and where efforts should be directed
6. Where is the market - OTC or Rx - how are players approaching the HCP or patient differently in each?
7.